It is no more a childish name than "iPod", and it is no more a childish market than "iPod".
Take a look at the game library. The idea is to appeal to kids, adults, old people, hardcore gamers, first-timers... everyone.
Wii is simply a name. It may sound retarded to somebody used to names like "Playstation" and "Super Nintendo", but it's just the sort of name to attract the wide marketshare Nintendo is looking for.
I wasn't too surprised to see an initial outrage when the name was announced. I am surprised to see somebody still on a nomenclature boycott. The rest of the internet got over it months ago.
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