These examples are completely absurd. Are you really expecting a plot with elves and/or wizards?
Sorry, but if Paramount wants to bring back Trek and have it stick around for any half-considerable length of time, they need to be focused on profitability. They need to be thinking about how to expand the fanbase. Otherwise, just what the hell is the point? They can't limp on forever you know. The dwindling ratings of Enterprise proved that.
Just be glad that movie-goers these days are less likely to be distracted by pretty explosions or balls-to-the-wall action. They actually tend to favor good, entertaining stories. And I hate to bring back old examples, but Batman Begins and Casino Royale are case and point, respectively.
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