http://www.tribecafilm.com/tribecaon...e-Netflix.html
An interesting idea to make going to movie theaters more profitable for the theater, the studio, AND the moviegoer.
Basically, you choose two theaters (he presents the scenario of a mainstream theater and an indie theater) and pay a monthly fee to be able to go to the movies whenever you want. You still have to ask for a ticket, which are first-come-first-serve, but you don't have to pay for it. And if you don't go to the movies the theater still makes money. Depending on which movie you go to a portion of your fee will go to the studio that made that movie.
Furthermore, this membership will allow more targeted advertising opportunities.
PNQ: Opinions?
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